Resume

EDUCATION

     Master of Arts in Mass Communication, May 2015

University of Florida, Gainesville, FL (GPA: 3.53)

    Bachelor of Arts in International Journalism and Communication, July 2013

Beijing Foreign Studies University, Beijing, China

Minor in English Language and Literature

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CERTIFICATIONS

Google Analytics Individual QualificationValid Through 1/8/2017

Google AdWords CertifiedValid Through 7/10/2016

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EXPERIENCE

Intern, Liquid Creative Studio, May 2015 – Now

Gainesville, Florida

  • Develop content strategies for clients and create social media & blog content
  • Assist with ad copy idea and content development
  • Identify marketing & PR opportunities and participate in research, data collection and marketing plan development
  • Assist with managing CMS and participate in website and SEO analysis
  • Execute logistics for any special event for client campaigns

Intern, SocialNewsDesk, May 2015 – Now

Gainesville, Florida

  • Help with SocialNewsDesk dashboard setup and app building for clients in support of their social media engagement and monetization efforts

Producer & Promoter, Americans in Chinese Kitchens, November 2014 – March 2015

Gainesville, Florida

  • Shot and produced a series of web videos about Chinese cuisine and culture
  • Wrote Recipes, created a website and use social media to promote the project
  • Launched a PPC advertising campaign, analyzed website traffic, optimized keywords & ad copies and monitor results

Reporter, WUFT.org, August 2014 – December 2014

Gainesville, Florida

  • Produced and published 12 web pieces for WUFT.org
  • Conducted audio interviews and collected sound bites for WUFT-FM 89.1

Photographer and Online Contributor, Sparks Magazine, February 2014 – May 2014

Gainesville, Florida

  • Organized a photo shoot to produce photographs for the magazine
  • Worked with a writer and designer to develop the vision for a magazine spread
  • Produced regular online content for the magazine

Website Editor for Business and Financial News, China Daily Website, July 2012 – August 2012

Beijing, China

  • Wrote Headlines
  • Rewrote drafts in a format suitable for website
  • Translated Chinese drafts into English ones

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SKILLS

English, Mandarin Chinese, Microsoft Office, Google Analytics, Google Adwords, Photoshop, InDesign, Illustrator, Premiere Pro, HTML, CSS, WordPress, AP Style Writing, Canon DSLR

 

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