As a communications student, I have heard of SEO thousands of times. I knew SEO is short for “Search Engine Optimization, and I had a very rough idea of what it means. From my understanding, for marketers, SEO is a technique to make their website easily accessible to search engine users from a list of search results. Now I plan to learn the concepts and practices of SEO in depth. In this blog, I’m going to share my understanding of the basic definitions of SEO.

According to the definition given by Moz, “SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines.” Since the majority of website traffic is driven by search engine results such as those appearing on Google or Bing, it is essential for website owners to make sure their sites are not buried in search results. Good SEO strategies play an essential role in increasing the visibility of a website. 

This is a video on the definitions of SEO from Search Engine Land.

Generally speaking, search engines act as a tool to help searchers find possible web pages they are looking for. SEO practice is to structure a website in a way that makes search engines easily find this site when searchers try to find content the website provides and present this site on top results. The key point of SEO practice is to understand factors influencing search engines’ decisions on whether a website is highly relevant to what a searcher is looking for. Engineers and professionals have been doing researches and analysis to identify those factors. For example, this is the periodic table of SEO success actors from Search Engine Land.

There are some principles we all know such as providing useful and informations content to your users. However, there are a huge number of factors to understand. I will learn them gradually and share my understanding in future posts.

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