I want to show the importance of combining A-Roll and B-Roll in the following three 15-second videos. The three videos look quite different from each other. However, they are actually telling the same story.

As we can see, the first video only uses A-Roll footages, where there is nothing else except a talking head. Basically, we can get what the story is from this interviewee. However, there is no other detail supporting what he says. That makes the whole video look like a lecture, and thus it looks a little boring. Another problem is that there are  lots of obvious jump cuts, which renders the video influent and unprofessional.

The second video only uses B-Roll. There seems to be lots of things happening in the video but we don’t know what the video is about exactly. The video moves from one scene to another very different scene very quickly. There is no transition connecting different scenes, which doesn’t make the video a coherent and fluent-flowing story.

This video combines A-Roll and B-Roll. The interviewee is telling his story and at the same time, B-Roll provides lots of supporting details, which makes the video more appealing to audience. Besides, B-Roll helps avoid jump cuts and A-Roll helps different scenes in B-Roll footages transit. As a result, a combination of A-Roll and B-Roll makes the video an interesting and coherent story.


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