Graphic Design: Data Visualization

I used the data from a report about online dating in the United States from Pew Research Center. There are tons of facts and numbers in the report about online dating, but I just want to give my audience some simple and basic facts about this issue. I want to make my infographic an overview of this topic. I think things people knowing nothing about this issue care about most include the ratio of American adults who have used online dating tools, demographics of online daters, the online dating experience and the attitudes of online dating in the United States. As a result, each of the four topic is featured in detail in my infographic. Although some of the other facts may also be really interesting, they are beyond the basic facts I want to present. I just omit them.

For the header, I make the American flag into a heart shape to suggest that the infographic is about relationship and dating and that the subjects are Americans. To achieve consistency, I use a combination of blue and red for each of the four banners, and I use blue for headlines of graphs. The basic colors for all the graphs are brown and green. I design the small icon-like illustrations such as the purse, the book and the house to make the graphs have a more interesting look than a mere pie chart or a bar graph. I use Helvetica for most of the text because this typeface looks formal and clear to readers. I want my readers to focus on the statistics presented by the graphs, so I do not want the text to be too distracting.

I include a combination of all types of graphs in my project because one type of graph may showcase some certain statistics better than another. For example, I think the first graph presented the ratio 11% very effectively because readers can have an idea of the number “11%” very quickly: It is one out of ten. The bar graphs are doing a very good job when there is a comparison among several numbers. To emphasize the ratio, pie chart is the most appropriate one. For example, I use a pie chart to illustrate the percentage of online daters who have paid for online dating tools. Sometimes, a combination of interesting icon-like illustrations and big numbers give readers simple and quick facts. I use this type of graph for the comparison between ratio of online dating site users and cell phone app users. I also use this type of graph for ratios of men or women who ask others to help them with their profiles.

data visualization Assignment



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